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What is the "Wallonia Quality Destination" label?

Thanks to the "Wallonia Quality Destination", tourism professionals are committed to offering quality service.

The "Wallonia Quality Destination" label is quality managment tool inspired by the Programme Qualité in Switzerland, that was launched in Wallonia in 2012. It is a simple and flexible tool which gathers all of Wallonia's tourism professionals in a process to continually improve the quality of services on offer to tourists.

The procedure is open to all tourism professionals, whatever their size or area or expertise, and is a response to a desire for quality from customers.


How does it work? 

The Quality label means that:

  • Your satisfaction is the utmost priority
  • Offering you a quality service is essential for this tourism professional
  • You feel welcomed in a unique way

  • Your opinions and complaints are taken into account and enable the service provider to improve their services

You can find these promises on the Quality Charter aon display in every participating establishment.


To find out more, download the "Wallonia Quality Destination" brochure